Tuesday, February 21, 2012

How to remove referral spam from Google Analytics

Sites like , , etc. are all annoying as they add nonsense to our blog traffic data. While there is no immediate way to block them from showing in our stats page, we can hide them from Google analytics. 

Here is a step by step process to do that:

1. Login to google analytics
2. Under the website profiles, click on "Edit"
3. Click on "Add Filter"
   a. Enter the name of the filter (ex: "Banned sites")
   b. Select "predefined filter"
   c. Select "Exclude"
   d. Select "Traffic from the domains"
   e. Select "That contain"
   f. Enter ""
   g. Select not case sensitive
And click on 'save changes'


interesting. Is referral spam coming from actual people using browsers? also.... you might like this post I just put live recently, it shows how to "tidy up" the load balanced webmail referrers like in your GA:

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